By Laurie Goering OXFORD, England (Thomson Reuters Foundation) - A new climate deal this year is unlikely to include enough money or emissions cuts to be effective but a surge of action outside governments could drive a more ambitious approach to tackling climate change, according to specialists. Businesses and cities are coming up with innovative ways to deal with global warming such as technology to make storage and transmission of solar power cost-effective and a push by companies to end deforestation in their supply chains. "The spirit is growing to take action," said Tasso Azevedo, former head of Brazil's forest service and now a social entrepreneur, at the Skoll World Forum on Social Entrepreneurship. Azevedo said until now "it has been easy for governments to stay paralyzed" between pressure from environmentalists to do more on climate change and business warnings that action could damage the economy, but the tide was turning.